Five Ideas for Artists to Attract Buyers Without Doing Art Fairs
Art lovers get great joy from strolling through an art fair on a beautiful day. We can spend hours going from booth to booth taking in all kinds and styles of works.
However, as an artist looking to get the most eyes on your work, art fairs may not give you what you need to attract the buyers. They are hard work to set up and takedown, and you need to bring all of your works with you, and all likelihood you will have to bring most or all of them back when the fair is over.
Thankfully, you are an artist in the digital age. The internet provides a lot of opportunities to reach large numbers of potential buyers looking at art online. Let’s take a look at five of them.
1. Tell Your Story Through Video
Video has become the most popular way to receive information on the internet. Think about how much more video content you are seeing on your social media feeds and other advertising venues. There are even pre-roll video ads for other video content.
This is not a fluke or a passing fad. There are some good reasons that video has taken over the internet:
- Video is an excellent communication tool. People who watch videos are far more likely to remember and retain the information presented than through text or even photos.
- Video is a great way to tell your story and how your art came to be. Sharing your process allows your work with viewers in ways other mediums cannot match.
- Properly formatted and optimized video performs exceptionally well on search engines. That means when people are looking for you or your kinds of artwork on Google they are more likely to find you.
- Most everyone now has a cell phone or other mobile device that can access high-speed wireless internet connections, making video content viewable in the palm of their hands.
2. Scroll through Social Media Marketing Opportunities
Let’s face it, social media has taken over the way people communicate and do business all around the world. Facebook accounts are the last thing many users do before they go to sleep and the first they do when they wake up. Massive networks like Facebook, Twitter, and Instagram offer unprecedented opportunities to reach large groups of people who will be interested in your work.
Some ways social media can help get your art in front of their gigantic digital communities:
- Personal/business pages: Personal accounts and business pages are free to set up and manage. Posting your work, videos of your process and other related content will keep followers interested and help to grow your numbers. You can connect with art lovers, other artists, and the public at large all over the world.
- Stories: In recent years, platforms like Facebook and Instagram have added a feature to post quick stories. These are great to display your work and consistently get your art in front of people.
- Paid ads: These are sponsored ads that can target users based on specific demographics like age, location, income, and purchasing history. You set up a predetermined budget and get charged only when people click on your ad. Paid social media ads are a great tool to reach a large group of users in a short amount of time.
3. You’ve Got Email Marketing Options
Monthly newsletter-type emails to your ever-expanding list will keep your art in people’s minds. It is true that not a whole lot of people tend to open marketing-type emails. Our inboxes are flooded with them on a daily basis. The goal, of course, is for recipients to actually open the email, but even if they don’t, you can still reach them on some level with the subject line and return address.
As mentioned above, video is a powerful tool on many levels. Just including the word “VIDEO” on your subject line significantly increases the chances your email will be opened and viewed.
4. Hold a Virtual Art Sale
Instead of being one of many in a sea of artists at an art fair, take matters into your own hands and host your own virtual art sale. It has never been easier or more affordable to set up an online gallery to display the entirety of your work. Some advantages to holding a virtual art sale include:
- Complete control over your art and the sale of your works
- No limits on who you can sell to or where
- Ongoing costs and associated risks are very low
- Takes little investment to set up and launch
5. Stroll through Online Marketplaces
There are now a variety of online resources that have established digital marketplaces that can generate views for your artwork. Saatchi Art is perhaps the most prestigious of the online marketplaces in the art world. They have over 1 million followers on social media and still print a catalog that reaches over 1 million subscribers.
Like anything else on the internet, there are many options to choose from, each with their own unique niche, functions, and audiences. Do your homework and see which from the following list will work best for your specific type of art.
Intrackt Helps Artists Attract Online Buyers
For so many modern artists, the thought of marketing their artwork feels like another job, and one they are not qualified for or have the time to learn. Intrackt is a full-service digital marketing firm that can help get your work noticed without the hassle and low returns of setting up your booth at an art fair.
Talented digital marketers with art backgrounds know what it takes to get noticed in today’s crowded online spaces. Contact Intrackt today for complete information about how we can help attract qualified buyers to your artwork through online outlets, platforms, and marketplaces that give your art the best chance of selling.