Best Practice for Use of Text on Artist Websites
You are an artist who wants your art to speak for itself. Maybe you feel that any additional text or content on your website will take away from the message and presentation of your art. That makes total sense and fits into the definition of what art should be.
Sure, you can just put images of your art on a website and not have text included on the page. Let the art do the selling. The problem is that you are the only who would know that it was there. The whole purpose of a website to show off your art to other people who will enjoy it, and hopefully purchase it.
The best way to get a lot of people looking at your art is for your website to show up on search engines like Google to attract those who are already searching for you and the type of art you create.
What is SEO and How Does it Apply to Artist Websites?
At any given time, there are millions of people who are online searching for all kinds of topics on Google, Bing, Yahoo, and other search engines. The trick is to get those who are searching for the kind of art you create to find your website first and get them to visit our site
Search engine optimization (SEO) gives you the best chance to getting to the first page for those words and phrases people are using to find you. The higher you rank, the more traffic your website will generate.
Optimizing Website Content
Google is quite picky about the website pages they put on the first page of search results. Unfortunately, the algorithms used to determine rankings cannot view your artwork to see just how talented and relevant you are. They “crawl” through the text of your site and use web content text and coding structures to determine the most credible and legitimate sites.
How do you do that? By adding text to show the search engines what you are about and that your site is a real website that offers what it says it offers. The best way to do that is to hire skilled professionals at Intrackt who specialize in getting artist websites to rise in search engine rankings and get more of an online presence for your work.
What Kind of Web Pages Are Needed on an Artist Web Page?
Each of your web pages need to have its own purpose and focus with relevant, well-constructed content. A professional web content writer can create the kind of content that search engines love and that compels your site visitors to act.
The types of content on your site will vary based on the topic and purpose of each page. At the bare minimum, your website will need pages that feature:
- Your bio information
- Your artist statement
- Your artwork
- Your contact information
Content is Key
The content on your website is a crucial element to any successful online marketing campaign. At Intrackt, getting local artists like you noticed on major search engines like Google is our specialty and our mission
Our team of professional content writers, website designers, and digital marketers can help drive people to your website. Contact a knowledgeable representative today for complete information.