Twitter Tactics: The Benefits Of Marketing Tweets
When most businesses think of social media marketing, Facebook immediately comes to mind, and it’s not hard to see why. Facebook is by far the largest media company in the United States, and small businesses can boost brand awareness significantly by establishing a presence there. But that doesn’t mean they should ignore other networks. Twitter in particular is every bit as useful as Facebook. Though it isn’t quite as popular, it provides a space for making short, concise announcements and comments, which potential customers are often far more willing to engage with. Thus if you seek to boost your company’s online presence, it behooves you to learn how to Tweet.
Effective Tweets for Small Business Marketing
Not all tweets are created equal, and only by writing your Twitter posts carefully can you attract positive publicity for your company. To do so, you must:
- Keep to the Format– The most effective tweets start with text and then include a link. After that, you can add @ mentions, followed by hashtags and then images. The better you strict to this format, the more engagement you will get.
- Use Keywords & Hashtags– As with blog posts and other marketing content, tweets will get more views if you use effective, relevant keywords. You should also research hashtags, finding the most popular ones that relate to your company and including them in new tweets.
- Engage with Influencers– Identify individuals with large Twitter followings whose posts relate directly to your company. Then engage with them in a way that helps their image while also gaining you awareness from their followers. This includes @ mentioning them in your tweets, as well as retweeting their posts.
For more information on marketing yourself through Twitter and all other media, contact Intrackt today.