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Emotional Engagement: Putting A Human Face On Your Company

When customers consider where to make their purchases, they don’t want to buy from some faceless entity. They want an emotional connection with the places where they shop, feeling that they are interacting with real human beings who have values, passions, and concerns like theirs....

Twitter Tactics: The Benefits Of Marketing Tweets

When most businesses think of social media marketing, Facebook immediately comes to mind, and it’s not hard to see why. Facebook is by far the largest media company in the United States, and small businesses can boost brand awareness significantly by establishing a presence there....

Personalities & Publicity: How To Take Advantage Of Online Influencers

As a small business launching a digital marketing strategy, you may assume that you must build your reputation from the ground up. But thanks to influencer marketing, you can benefit from the reputations that others have already established. Influencer marketing involves working with vloggers, bloggers, and other...