Digital marketing is always a balancing act. Marketers must weigh the need to raise as much awareness as possible for their brand against the competing need to make sure only likely customers visit their site. Bring in too many visitors and a large portion of them…

Whether your goal is to cut marketing costs or increase consumer engagement, live video is among the most effective ways to achieve it. By broadcasting videos as you record them, you let current and potential customers immerse themselves in your daily activities and feel more…

When customers consider where to make their purchases, they don’t want to buy from some faceless entity. They want an emotional connection with the places where they shop, feeling that they are interacting with real human beings who have values, passions, and concerns like theirs….

When it comes to raising online publicity for your company, the most important factors are often the subtlest ones. This has never been more true than with hyperlinks, which play a critical role in the search engine optimization of your site. By inserting relevant hyperlinks…

When most businesses think of social media marketing, Facebook immediately comes to mind, and it’s not hard to see why. Facebook is by far the largest media company in the United States, and small businesses can boost brand awareness significantly by establishing a presence there….

When most people think of content marketing, they imagine short blog posts and video clips that potential customers can finish in a matter of minutes. But not all consumers are looking for quick facts about your company or industry. Many seek to understand your product and…

As a small business launching a digital marketing strategy, you may assume that you must build your reputation from the ground up. But thanks to influencer marketing, you can benefit from the reputations that others have already established. Influencer marketing involves working with vloggers, bloggers, and other…

When promoting your business online, don’t overlook one of the most versatile forms of modern media: videos. Compared to written posts, banner ads, and digital radio spots, videos combine visual, audio, and written content into a single source, making them appealing to a range of…