Movie Magic: Tips For Enhancing Your Marketing Videos
No digital marketing methods better combine visual and audio content than videos. By using clips to promote your company, you have the potential to attract a wider range of viewers while leaving an impression that they are unlikely to forget. But not all videos are…
Leveraging Links: The Importance Of Hyperlinks For Digital Marketing
When it comes to raising online publicity for your company, the most important factors are often the subtlest ones. This has never been more true than with hyperlinks, which play a critical role in the search engine optimization of your site. By inserting relevant hyperlinks…
Calls To Action Considered: What Makes A Good Motivator?
When it comes to online marketing, motivation is indispensable. It’s not enough to get your readers or viewers interested in a product, service, or idea; you have to tie that interest to a clear, beneficial action they can take. Calls to action are the simplest…
Twitter Tactics: The Benefits Of Marketing Tweets
When most businesses think of social media marketing, Facebook immediately comes to mind, and it’s not hard to see why. Facebook is by far the largest media company in the United States, and small businesses can boost brand awareness significantly by establishing a presence there….
Looking To Longform: The Benefits Of Ebooks In Digital Marketing
When most people think of content marketing, they imagine short blog posts and video clips that potential customers can finish in a matter of minutes. But not all consumers are looking for quick facts about your company or industry. Many seek to understand your product and…
Personalities & Publicity: How To Take Advantage Of Online Influencers
As a small business launching a digital marketing strategy, you may assume that you must build your reputation from the ground up. But thanks to influencer marketing, you can benefit from the reputations that others have already established. Influencer marketing involves working with vloggers, bloggers, and other…
Audiovisual Advantages: Why Your Digital Marketing Strategy Must Include Video
When promoting your business online, don’t overlook one of the most versatile forms of modern media: videos. Compared to written posts, banner ads, and digital radio spots, videos combine visual, audio, and written content into a single source, making them appealing to a range of…
SEO & Site Design: The Relationship Between Search Ranking And Web Development
When marketing themselves online for the first time, many companies assume that SEO is all about getting people to their sties in the first place. As important as it is to get visitors to stay and purchase, they assume, this is a separate concern from…
Sound & SEO: How To Maximize Search Results For Audio Content
As modern businesses depend increasingly on search engines to draw in new customers, marketers are getting better and better at search engine optimization, or SEO. From blog posts to ebooks to social media pages, they know how to make virtually any written content appear in…
Planning Publicity: The Importance Of A Content Strategy For Your Small Business
Content marketing is critical for success in the digital market, which is why even the smallest and youngest companies invest in content heavily. Yet most firms continue to publish this content haphazardly, failing to link it all together in an overarching strategy. Many assume that the…
Holistic Marketing Highlights: Coordinating Content, Web Design, & Social Media
As a small business trying to build public awareness, you must take full advantage of all available marketing resources. Not only are content marketing, social media posting, and SEO-friendly web design valuable individually, but they complement one another. If you coordinate these activities properly, each will enhance the effectiveness…
Resource Rundown: A Beginner’s Guide To Promoting Your Art On WordPress
As an artist promoting your work online for the first time, finding a hosting service can be daunting. Hosting services are expensive, and while the publicity they give your art may be well worth what you pay, you will only benefit if you can figure out…